Governmental Seminar
Speaker: Chang-Mi Lee （Rikkyo University)
Title: Medical Tourism in Korea
Date&Time: 19 Dec. (Fri.) 2014, 13:15- 14:45
Venue: 2FGeneral Research Building, School of Pharmacy
Summary:
Korea vigorously promotes medical tourism, which is remarkably boosting with 210,000 tourists in 2013, incredibly expanded from 60,000 in 2009. The government actively supports the project pragmatically; deregulation for tourist acceptance/accommodation, legislative modification, as well as bringing up medical-tourism experts. That's reinforced by local administrations' utter commitment, in alluring both tourists and healthcare institutions/businesses. Further promising factors are medical-tourism products increasingly showcased on the market. The lecture reveals what's going on in Korean medical industry, highlighting healthcare tourism and production upswing.
Speaker: Timothy LEE （Professor, College of Asia Pacific Studies, Ritsumeikan Asia Pacific University)
Title: Global trends and opportunities of the medical tourism industry.
Date&Time: 19 Dec. (Fri.) 2014, 15:00- 16:30
Venue: 2FGeneral Research Building, School of Pharmacy
Summary:
The global medical and health-oriented tourism industry keeps growing with increasing factors in both supply and demand side. A number of countries in the world has paid strong attention to stay in the competitive edge in this field. This presentation discusses current situations, market demands, strategic approaches and government policies in the medical tourism industry of East Asian countries (Thailand, Malaysia & Singapore) and central European countries (especially Hungary). Different initiatives and opportunities of each country have been developed around the world. Japan should strategically improve it's image and position as a successful destination in the medical tourism industry with its unique resources to stay competitive in the global market. The presentation aims to promote the huge marketing opportunities from combination of healthcare industry and tourism industry and collect ideas how to create the win-win situation for the both industries.
